What Is a 3PL and Why Your Business Needs One

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Apr 11, 2025

4 min

Purple Flower

Modern logistics is moving fast and becoming increasingly complex. Companies are no longer dealing with simple order processing. They are navigating unpredictable demand, rising costs, and customer expectations that continue to climb. This is why more businesses rely on third party logistics partners to stay competitive. Understanding what a 3PL is and how it works is essential for building a strong, scalable and efficient supply chain.


What Is a 3PL

A Third-Party Logistics provider is a company that manages essential supply chain functions for you. This includes receiving inventory, storing products, picking and packing orders, shipping, tracking, and handling returns.
Instead of building your own logistics operation from scratch, a 3PL gives you an infrastructure that is already established, fully staffed, fully equipped and backed by technology.
It is not just outsourcing. It is replacing operational complexity with a skilled logistics team that runs day-to-day processes at a professional standard.


Why Businesses Use a 3PL

Running logistics internally requires large capital investment and constant maintenance. You must secure warehouse space, purchase racks and equipment, manage labour, train staff, create safety protocols, invest in software and maintain accuracy.
A 3PL spreads these costs across many clients, which means your business gets enterprise level systems at a manageable price.
Beyond cost, businesses choose a 3PL because of:
• Improved fulfillment accuracy
• Faster shipping
• Reliability during peak seasons
• Access to logistics experts
• Freedom to focus on product and growth instead of operations

Without a 3PL, companies often get overwhelmed when order volumes increase. With one, growth becomes straightforward.


Key Services a 3PL Provides

A fully capable 3PL handles the entire fulfillment cycle from start to finish:

Receiving and Storage
Your inventory arrives at the warehouse, gets counted, inspected and added into the system. Products are placed in designated locations to ensure accuracy and easy retrieval.

Inventory Management
The 3PL maintains stock levels, conducts cycle counts, updates your system in real time and monitors inventory movement to avoid shortages or overstocking.

Order Picking and Packing
Once a customer places an order, the 3PL team selects the correct items, verifies accuracy through scanning, packs them securely and prepares the shipment.

Shipping and Carrier Coordination
Shipping labels are generated, tracking is updated and the order is handed off to the courier. Many 3PLs optimize carrier selection based on speed, destination and cost.

Returns Processing
Returned items are inspected, logged and placed back into inventory if they are in good condition. Defective products are isolated and documented.

Value Added Services
This can include kitting, bundling, custom packaging, assembly, special labeling, subscription box prep and other tailored operational needs.

The goal is simple: accurate, fast and repeatable fulfillment at scale.


How the 3PL Process Works in Detail

Step 1: Inbound Inventory
Your products arrive. They are scanned, counted and placed into the warehouse system. Any discrepancies are documented and communicated.

Step 2: Storage and Slotting
Items are stored in racks, bins or pallet locations based on size, demand and turnover. Fast moving items are placed in accessible areas to speed up picking.

Step 3: Order Transmission
Your online store or internal system sends orders automatically to the 3PL through integrations. No manual entry needed.

Step 4: Picking and Verification
Pickers use handheld scanners to locate the exact items. The system verifies that the correct SKU was selected.

Step 5: Packing and Quality Check
Orders are checked again for accuracy, packed with protective materials and sealed for shipping.

Step 6: Shipping and Tracking
The 3PL generates shipping labels, updates your system, and hands orders to the carrier. Customers receive tracking automatically.

Step 7: Returns Handling
If a customer returns an order, the 3PL inspects the product, logs it and reintegrates it into inventory or isolates it based on condition.

This workflow ensures accuracy, speed and full visibility at every step.


Technology and Integration Power

Modern logistics is built on technology. A true 3PL relies heavily on digital systems such as:

Warehouse Management Systems
Tracks every unit in the facility with real time updates.

Scanning and Barcode Verification
Reduces errors and ensures every item matches the order.

Automated Order Routing
Orders move from your store to the warehouse instantly.

Inventory Dashboards
You can see stock levels, order status and trends anytime.

Carrier Integrations
Shipping labels and tracking updates happen automatically.

Data and KPIs
You receive reports on order accuracy, picking speed, shipping times and inventory movement.

Building this tech stack alone is expensive. Working with a 3PL gives instant access without huge investment.


Why Canadian Businesses Benefit Even More

Canadian logistics has unique challenges:

• Long shipping distances
• Cross border shipping needs
• Higher transportation costs
• Seasonal fluctuations
• Cold weather affecting transit
• Growing US market demand
• Complex customs requirements

A strong Canadian 3PL helps companies overcome these challenges by offering faster transit options, better carrier rates, domestic and US reach, and smooth customs processes.


Reduced Risk and Stronger Stability

Unexpected delays, staff shortages, supply chain disruptions and weather issues are common. A dependable 3PL provides stability through:

• Backup staff
• Multiple carrier options
• Established safety protocols
• Inventory checks and controls
• Disaster recovery processes
• Predictable service levels
• Flexible capacity during peaks

Instead of reacting to problems alone, you have a logistics partner trained to handle disruptions professionally.


Conclusion

A 3PL is more than logistics outsourcing. It is a smart strategic move that gives your business flexibility, speed, accuracy and cost control. With a reliable partner managing fulfillment, your team can focus on growth, innovation and customer experience.
The companies that understand 3PL today will be the ones that scale confidently tomorrow.

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